Videos are an essential part of social media platforms. They are also used to promote products and services in a business. There are different types of videos. Each type has its own uses. Let us discuss some of the types today;
Demo videos or product demo videos are a captivating way to communicate a product’s value to
prospective customers. A good demo video demonstrates how the product works and lets viewers know
why they should care. They are not as pushy as sales videos are but they do give the viewer an idea of
how to assess the features and what to look out for.
These types of videos are the perfect way to explain your product’s features and benefits in a way that doesn’t
explicitly feel like selling. Through the demo, you can show what makes your product different from others.
You can also showcase why specific features have been included and how they solve customer’s problems.
Brand videos are such tool of marketing that is sponsored or created by a brand that does not directly advertise or promote the brand. It aims to make money on positive connections, rather than focusing on self-promotion.
Nothing helps potential customers identify and relate to your business than a good brand video. A video puts a face to a name and allows an audience to see the authentic and genuine nature of your business and what you are offering.
Video is an important part of event promotion these days. It’s an engaging and cost-effective medium. They not only attract guests but can also be used to find sponsorship opportunities. Moreover, they can attract speakers or presenters, and build hype for your attendees. If you place a video on your landing page, you can increase conversions by up to 80%.
Event videos can be used anytime (before or after an event) to boost your promotional efforts, marketing efforts, and more. Your video’s primary goal should be to capture the heart and the purpose of your event.
Expert interviews are a widely-used method to gain insight and information about a specific field of action. An expert interview is when the interviewee is an expert in his or her area of study. This type of interview can be one-on-one or held by a large group. It can be formal or informal. Also, it can be conducted over the telephone, by email, or in person.
Educational or How-to Videos:
These videos are also known as tutorial videos or training videos. Originally, these videos help answer questions and instruct people how to do something that they didn’t previously know how to do.
Since video is the easiest way to market your products, services, and company. Making a How-To video is an easy way to start the trust-building process with your prospective customers.
An explainer video is a short video usually used for marketing or sales purposes. It is to promote a company’s product, service, or business idea in an appealing and efficient way. Most businesses have explainer videos on their landing pages or the homepage of their website.
An explainer video is informative typically between 30 seconds and 3 minutes. That explains something in a colorful, fun, and engaging way. From a marketing perspective, they can be used to communicate a variety of things.
Convincing stories can pass on your message and help grab the attention of prospective clients and your target market. Animated marketing videos uses the element of storytelling and narrating to help make the story interesting.
Animation videos help to explain tricky concepts that otherwise seem like complicated processes, sell a product, or even just to gain recognition for a product. Almost everyone has watched cartoons or animations in his or her life. That’s why these types of videos have the potential to grab attention more effectively.
Case Study or Customer Testimonial Videos:
A case study video helps in highlighting a company’s success or effectiveness, in dealing with its clients and testimonial videos allow the clients to see other people talk about your products, giving an honest, authentic, and genuine opinion. It puts a face to your business and gives your brand the credibility it needs within your target group.
A customer testimonial video has the power to boost visitors to take action because it is like a recommendation that is coming from a real customer who has used your product.
Live video is a video that a user broadcasts live to an audience of real people engaging on the same platform. It is broadcasted on social media rather than traditional means such as television.
Moreover, Live video gives you immediate access. Whether it’s for a sporting or news event, or if you just want to send your thoughts out into the world, live streaming gives you an instant platform to do all of this and more.
360 and Virtual Reality Videos:
A VR or 360° (virtual reality) video offers marketers an effective way to give their customers an idea of what they can expect. For example, a customer may want more information about the hotel they will be staying at before they make a booking.
They are immersive, spherical video recordings where a view in every direction is recorded simultaneously. The purpose is to engage the viewer in the experience as if they were really there.
Augmented Reality Videos:
Augmented reality uses a device, usually a smartphone or tablet, to augment the real world. It could be an animation, a 3D model, or any combination of images, sound, and video that together creates an engaging experience.
It is an emerging trend within marketing and sales strategies, it allows brands to give their customers unique experiences with the convenience of using their mobile devices.
This kind of customized messaging delivers a specific, valuable message. It helps you to create a conversation that is relevant to customers. Moreover, it is the method of using valuable data to deliver brand messages targeted to an individual. This method differs from traditional marketing, which mostly depends on casting a wide net for a small number of customers.
There are different types of videos. These help in promoting products and increasing sales as well. Many videos have helped businesses to grow customers in just a short period.